Understand feedback and pick up on consumer trends much earlier than today. SUMMETIX can make consumer intelligence become a relevant part of your product management.
Product managers are accountable for getting product-market fit right. And to get this right, you need to understand your customers. But how do you make sure that you understand your customers better than anyone else. Maybe even better than themselves?
Usually, market research and workshops are deployed. But at SUMMETIX we believe that there is a better way.

With SUMMETIX, you can find unmet customer needs from analysing internal and external sources of customer data.
For instance, when developing a new stroller – you could use SUMMETIX to analyse parent forums online, and from there quickly distill what features would have the best ROI.

SUMMETIX helped a client detect critical product issues in a premium consumer product six months earlier compared to the client’s usual internal approach.
No matter whether your business is Fast-Moving Consumer Goods, or cyclical offerings, SUMMETIX helps you understand your business, customers, and industry faster than what is possible today.
Traditional market research is both slow and often biased. What was actually said may even get moderated by the time the insights reach the decision makers. SUMMETIX lets the data speak for itself.

By clustering similar language, without researcher bias, patterns and issues are uncovered earlier compared to current analytical methods.
Through shortening the time between data, insights, and action – you are put firmly in control of your decisions. In an FMCG environment, it means you can pick up on consumer trends much earlier and act faster.
The tool can be used on both internal and external data sources. It can also give you a dashboard view how customers are experiencing your competitors.









Complete the form to gain a perspective on the SUMMETIX platform. We will demonstrate how SUMMETIX can be utilized to enhance and innovate your Customer and Product Experiences throughout your organization.