Understand your customers better than anyone else. Include previously hidden consumer insights in your product development process.
Car manufacturers use established processes to analyze consumer comments and complaints.
Current analysis of this data often does not provide the required level of insight, specifically when a deeper understanding of the consumer comments is required. A deeper understanding could be needed when the comment volume for a specific product increase unexpectedly, or when a known incident should be analyzed and quantified in depth.
Companies may also lack ability to quickly understand consumer expectations. This as focus groups both are time consuming and only consider a small sample.
SUMMETIX’ ground-breaking approach solves this issue. The tool allows for in-depth analysis of customer comments. Compared to traditional surveys, Argument Mining enables unbiased, faster, and cheaper gathering of insights by condensing large amounts of data. And this up to 1000 times faster than a human reader.
Argument Mining technology reduces the amount of text to be considered by 90% by solely extracting relevant arguments for a search term, a given product ID, or the entire business unit. For an automotive company, this might include information about yet unknown failure patterns or a known issue such as a heating problem.
Complete the form to gain a perspective on the SUMMETIX platform. We will demonstrate how Summetix can be utilized to enhance and innovate your Customer, Employee, and Product Experiences throughout your organization.
